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Report: Aggressive Formula Marketing Harms Child Health (Level A1) — woman breastfeeding

Report: Aggressive Formula Marketing Harms Child HealthCEFR A1

25 Feb 2022

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Adapted from Dann Okoth, SciDev • CC BY 2.0

Photo by Luiza Braun, Unsplash

Level A1 – Beginner
2 min
70 words
  • A new report warns about formula marketing.
  • The marketing is wide and very aggressive.
  • This marketing harms baby and child health.
  • Many mothers say they want to breastfeed only.
  • Marketing often makes mothers choose formula instead.
  • Some health workers recommend formula to mothers.
  • Companies give gifts, money and other payments.
  • Online and digital ads often target mothers.
  • The report asks for stronger support.
  • It calls to protect breastfeeding for babies.

Difficult words

  • marketing — ways to sell products to people
  • formula — baby milk in a container
  • aggressive — strong and forceful in style
  • harm — to cause damage or hurt someone
    harms
  • recommend — to say someone should do something
  • protect — to keep safe from danger or harm

Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.

Discussion questions

  • Do you prefer breastfeeding or formula for a baby?
  • Have you seen baby formula ads online?

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