Every January, millions take part in Dry January, a monthlong break from alcohol that moved from a niche wellness idea to a broad cultural practice. People choose January because it follows the holiday period, when drinking can be heavier, and because a defined 31‑day timeframe offers a concrete, time‑bound target. The challenge fits the S.M.A.R.T. goal approach—Specific, Measurable, Achievable, Relevant and Time‑bound—which many find easier to follow than vague intentions such as "drink less."
Michelle Zaso, assistant professor of psychology at Syracuse University, says the trend mirrors wider health and wellness habits. She notes that social media raises the visibility of temporary abstinence challenges and helps create community support, with participants sharing tips, mocktail recipes and milestones.
Research suggests benefits can last beyond the month. Reduced alcohol use is linked to more energy, better sleep, weight loss, improved mental health and healthier biological markers such as insulin resistance. A study of US young adults found that half of those who tried temporary abstinence reported drinking less afterward and that 15% continued abstaining. Experts also note concerns: rebound drinking is uncommon among people who complete the month but is more likely among those who do not finish. Zaso warns that people with long‑term heavy drinking should seek medical advice before stopping because withdrawal can be dangerous. For longer support, she recommends professional resources such as the National Institute on Alcohol Abuse and Alcoholism’s Alcohol Treatment Navigator and the NIAAA "Rethinking Drinking" website, and says the trend may help reduce stigma around not drinking, especially among Gen Z.
Difficult words
- abstinence — not drinking alcohol for a period of time
- abstain — to choose not to drink alcoholabstaining
- measurable — able to be counted or clearly checked
- rebound drinking — returning to previous heavier alcohol use
- withdrawal — physical or mental symptoms after stopping alcohol
- stigma — negative social judgment or shame about behavior
Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.
Discussion questions
- Which reasons in the article might explain why Dry January leads some people to drink less afterwards? Give examples from the text.
- How can social media both support participants and possibly create pressure during a temporary abstinence challenge?
- What precautions and professional support does the article suggest for people with long-term heavy drinking?
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