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Chinese app highlights loneliness among young people — Level B1 — a bird's nest with three eggs in it

Chinese app highlights loneliness among young peopleCEFR B1

30 Jan 2026

Level B1 – Intermediate
3 min
172 words

The app, first called “Are You Dead Yet?”, reached the App Store top ten on January 10, 2026. It was built by a three-person team in under a month. Users submit at least one emergency contact, set a check-in alarm and must check in regularly; two missed check-ins trigger an alert to contacts. Developers reported that new registrations pushed the app’s value to RMB 100 million while development cost was about RMB 1,000. Users pay RMB 8 to download. On January 13 the official name changed to “Demumu”.

Demographic trends help explain interest in the app. In 2021 there were many solitary-living households and large numbers of young singles who live alone after moving for work or study and often live in small apartments under pressure.

Experts link the app to a growing “loneliness economy.” A 2022 study found many young women living alone felt insecure at night and lacked support when ill. Critics say the trend reflects long working hours, less public space and shallow online connections.

Difficult words

  • registrationthe act of signing up or joining
    registrations
  • triggerto cause something to start or happen
  • emergency contacta person to call in an urgent situation
  • demographic trenda change in population characteristics over time
    Demographic trends
  • solitary-living householda household where a person lives alone
    solitary-living households
  • loneliness economybusinesses and services for lonely people
  • insecurenot feeling safe or confident in a situation

Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.

Discussion questions

  • Would you use an app that alerts emergency contacts if you miss check-ins? Why or why not?
  • How could local communities help people who live alone and feel insecure? Give one or two ideas.
  • Do you think apps can replace real social support? Explain your opinion with simple reasons.

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