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How the Super Bowl trademark affects retailers (Level A1) — white and red round container

How the Super Bowl trademark affects retailersCEFR A1

6 Feb 2026

LevelA1
A2
B1
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Adapted from Eric Stann-Missouri, Futurity • CC BY 4.0

Photo by Katherine Kromberg, Unsplash

Level A1 – Beginner
2 min
78 words
  • The Super Bowl is a very big sports event.
  • Many people watch the game at home or parties.
  • Stores try to sell more products during this time.
  • The event name is protected by law in advertising.
  • Many stores avoid using the exact Super Bowl name.
  • They use other words and phrases in adverts.
  • This changes how special offers and signs look.
  • Sometimes it is harder for customers to find deals.
  • The law makes stores careful when they advertise.

Difficult words

  • event — a planned public activity or show
  • advertise — to tell people about a product or service
    advertising
  • protect — to keep something safe from harm
    protected
  • offer — a product sold with a lower price
    offers
  • customer — a person who buys goods or services
    customers
  • law — a rule made by government for people

Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.

Discussion questions

  • Do you watch big sports events at home or at parties?
  • Do you look for special offers when you shop?
  • Have you seen adverts that do not use the event name?

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