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Level A1 – BeginnerCEFR A1
2 min
78 words
- The Super Bowl is a very big sports event.
- Many people watch the game at home or parties.
- Stores try to sell more products during this time.
- The event name is protected by law in advertising.
- Many stores avoid using the exact Super Bowl name.
- They use other words and phrases in adverts.
- This changes how special offers and signs look.
- Sometimes it is harder for customers to find deals.
- The law makes stores careful when they advertise.
Difficult words
- event — a planned public activity or show
- advertise — to tell people about a product or serviceadvertising
- protect — to keep something safe from harmprotected
- offer — a product sold with a lower priceoffers
- customer — a person who buys goods or servicescustomers
- law — a rule made by government for people
Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.
Discussion questions
- Do you watch big sports events at home or at parties?
- Do you look for special offers when you shop?
- Have you seen adverts that do not use the event name?
