- A university carried out research about TV ads.
- The research looked at TV ads on broadcast channels.
- TV ads work much less than thought.
- Advertisers still spend a lot on linear TV ads.
- Researchers used smart TV viewing data.
- They linked viewing to food app purchases.
- The timing of ads made a natural test.
- Old measurement methods overestimate ad effects.
- Younger sports viewers respond more than older viewers.
Difficult words
- research — work to find new information or facts
- broadcast — a TV signal sent to many homes
- advertiser — person or company that pays for advertisementsAdvertisers
- linear — TV shown at set times, not on demand
- overestimate — to think a result is bigger than it really is
- purchase — to buy something; the act of buyingpurchases
Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.
Discussion questions
- Do you watch TV ads?
- Do you buy food with a phone app?
- Do you watch sports on TV?
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