A new report shows that marketing of baby formula is harmful. It influences mothers to choose formula over breastfeeding.
Breastfeeding can prevent many infant deaths. However, many women still receive recommendations for formula from health workers.
The formula industry uses marketing tactics to reach parents, including gifts to health professionals. This is a concern for infant health.
Difficult words
- formula — A special food for babies instead of milk.
- breastfeeding — Feeding a baby with mother's milk.
- recommendations — Suggestions or advice about what to do.
- infant — A very young baby.
- marketing — Activities to sell products.
- tactics — Plans or methods to achieve goals.
- concern — A worry or issue that needs attention.
Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.
Discussion questions
- How can marketing influence parenting choices?
- What are the benefits of breastfeeding compared to formula?
- Why do you think some health workers promote formula?
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