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QR codes and older adults in hospitality (Level B2) — a person holding a cell phone
20 Apr 2026

QR codes and older adults in hospitality

Research from the University of South Florida shows older adults have mixed reactions to QR codes for menus and services. Hard-to-use codes increase frustration and can reduce satisfaction and loyalty; printed options remain important.

Photo by Claudio Schwarz, Unsplash

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