The Impact of AI on Disinformation CampaignsCEFR B1
14 Nov 2025
Adapted from Metamorphosis Foundation, Global Voices • CC BY 3.0
Photo by Hartono Creative Studio, Unsplash
AI-assisted adaptation of the original article, simplified for language learners.
The rise of AI technology is fundamentally changing disinformation campaigns. Laura Jasper from The Hague Centre for Strategic Studies points out that AI increases the speed and scale of spreading false information and allows for personalized messaging. This makes it much easier to target different groups with specific messages.
Attribution of these campaigns has become complex. Analysts use probability rather than certainty when identifying responsible parties. This shift is due to the use of proxies and commercial tools by adversaries, making definitive claims difficult.
To measure the success of disinformation efforts, analysts focus on behavioral changes in society. Changes in voting behavior or increased public protests are key indicators of influence. Ultimately, societies are deemed resilient when they can recover quickly from such manipulation.
Effective strategies against disinformation involve engaging local communities and building trust, rather than relying solely on government actions.
Difficult words
- disinformation — false information spread intentionally.
- campaign — a series of planned activities.campaigns
- analyst — a person who studies information.analysts
- behavior — the way people act or respond.behavioral
- strategy — a plan to achieve a goal.strategies
- manipulation — controlling someone or something unfairly.
Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.
Discussion questions
- How do you think AI will change communication in the future?
- What community strategies could effectively combat disinformation?
- Why is it important for societies to be resilient?
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