China Launches Anti-Negativity Campaign Against Online Influencers and TrollsCEFR A2
6 Oct 2025
Adapted from Oiwan Lam, Global Voices • CC BY 3.0
Photo by Guang Yang, Unsplash
AI-assisted adaptation of the original article, simplified for language learners.
China's Cyberspace Administration (CAC) has announced a new campaign to reduce negativity in online content. This campaign, which started on September 22, 2023, targets online influencers and social media users.
The CAC believes there is a problem with negativity in Chinese society. Content discussing personal issues, social frustrations, and workplace criticism is now being monitored closely. Influencers who create such content can face bans and removal of their posts.
The campaign is intended to encourage more positive discussions online and promote optimism among young people in China.
Difficult words
- campaign — A planned effort to achieve a goal.
- negativity — The state of being negative or unhappy.
- influencer — A person who affects others' decisions.influencers
- content — Information or material shared online.
- society — A group of people living together.
- online — Connected to or available on the internet.
Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.
Discussion questions
- How do you think this campaign will affect online discussions?
- Why is it important to promote optimism among young people?
- What are the potential challenges of reducing negativity online?
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