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Luciano Huck criticised over request to 'clean up' Indigenous culture — Level A2 — a man in a red and white boat on a river

Luciano Huck criticised over request to 'clean up' Indigenous cultureCEFR A2

20 Dec 2025

Adapted from Global Voices Brazil, Global Voices CC BY 3.0

Photo by gustavo nacht, Unsplash

Level A2 – High beginner / Elementary
3 min
149 words

In August, TV host Luciano Huck filmed an episode at Parque Indígena do Xingu in Mato Grosso. Almost four months later a short behind-the-scenes clip posted on Instagram showed him beside singer Anitta and viral debate followed about how non-Indigenous people view native communities.

The clip, about a minute and twenty seconds long, shows Indigenous visitors taking photos and using mobile phones. In the video Huck calls out "Cell phone!" and asks people wearing non-traditional clothes to step away. He then says to "clean up your culture," and an Indigenous man in the video translates the request to his community.

Indigenous organisations, including Apib, published a joint statement saying cultures do not need to be "cleaned up" and that access to technology should be a right. Huck replied on his Instagram stories and said he was misunderstood and that it was an art direction decision.

Difficult words

  • indigenousOriginal peoples of a region or country
    non-Indigenous
  • viralSpreading quickly and widely online
  • debateA public discussion with different opinions
  • cultureShared beliefs, customs and daily life
    cultures
  • technologyTools and machines like phones or computers
  • statementA public written or spoken message

Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.

Discussion questions

  • How would you feel if someone told you to "clean up your culture"? Why?
  • Do you think people should use mobile phones when they visit cultural places? Explain.

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