Fast growth, low pay in Africa's creator economyCEFR A2
23 Apr 2026
Adapted from Laura, Global Voices • CC BY 3.0
Photo by Desola Lanre-Ologun, Unsplash
A new report published at the Africa Creators Summit in Lagos in January 2026 says the creator sector is worth about USD 3 billion today and could reach over USD 17 billion by 2030.
Many creators still earn little from their digital work. Platform payments are unpredictable, so creators often combine roles and sell digital products or merchandise. Payment services such as Stripe and PayPal are limited in parts of Africa, and other services like M-Pesa have grown to help creators receive money.
Difficult words
- sector — part of the economy with similar businesses
- platform — website or app where people share content
- unpredictable — not able to be predicted, changes without warning
- merchandise — goods that people sell in shops or online
- limited — not available in large amounts or places
- receive — to get money or things from someone
Tip: hover, focus or tap highlighted words in the article to see quick definitions while you read or listen.
Discussion questions
- Why do you think platform payments can be unpredictable for creators?
- Would you sell digital products or merchandise if you were a creator? Why or why not?
- Are payment services like Stripe or M-Pesa available where you live? How do creators there receive money?
Related articles
Romani communities in Greater São Paulo seek recognition and services
Romani people living in the outskirts of Greater São Paulo face prejudice, poor living conditions and difficulty accessing services. Community leaders want official recognition, inclusion in the census and teaching of Romani history and culture in schools.
Indonesia tightens rules for digital platforms
Indonesia is increasing regulation of global digital platforms to curb misinformation and protect public safety. Officials inspected a major company's office, require platform registration, and use takedown systems, which has drawn criticism over unclear rules and rights.
