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AI learns why headlines work — Level B2 — A wooden table topped with scrabble tiles spelling news, trash, TV and
23 Dec 2025

AI learns why headlines work

A Yale study shows that teaching generative AI the reasons why some headlines attract clicks helps it write more engaging and trustworthy headlines. Researchers tested hypotheses on real A/B test data and found the new model outperformed standard AI.

Photo by Markus Winkler, Unsplash