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Investor attention predicts short-term stock moves — Level A2 — grayscale photo of Wall St. signage

Investor attention predicts short-term stock movesCEFR A2

22 Dec 2025

Adapted from Shannon Roddel - Notre Dame, Futurity CC BY 4.0

Photo by Patrick Weissenberger, Unsplash

Level A2 – High beginner / Elementary
2 min
105 words

New research shows that where investors focus attention can help predict short-term stock market moves. The study was done by a team that includes Zhi Da from the University of Notre Dame and coauthors from Baruch College and National Taiwan University. Their paper appears in Management Science.

The researchers measured retail attention with Google’s daily search volume index and institutional attention with Bloomberg’s Daily Maximum Readership score. They calculated abnormal attention for each stock and averaged these values into two market-level indexes. The study finds that rising retail attention tends to precede falling returns, while rising institutional attention tends to precede higher returns.

Difficult words

  • investorperson who buys or sells financial assets
    investors
  • attentionnotice or interest people give to something
  • predictsay what will happen in the future
  • retail attentioninterest or searches by individual small investors
  • institutional attentioninterest or action by large organizations or funds
  • abnormaldifferent from what is normal or expected
  • returnmoney gained or lost from an investment
    returns
  • indexnumber that shows information about a market
    indexes

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Discussion questions

  • Have you ever searched online for information about a company? What did you search for?
  • Which would you trust more: news from big institutions or searches by many people? Why?
  • How could more attention make a stock price go up or down?

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Investor attention predicts short-term stock moves — English Level A2 | LingVo.club